Internet
Marketing Services
3 Steps to Internet Marketing
Success
Build Traffic, Build Your List, Reach Out
Step 1: Build Traffic
It takes traffic - visitors to your web site - to make
your website successful. That's true no matter what
business you are in and what kind of web site you have.
Here are 5 of the methods we use to build traffic to
our clients' websites. There are more, but these are
our primary tools. Click on the ones you are interested
in to learn more.
Different tactics work better for different companies
and industries. We'll help you figure out what traffic
building tactics will work best for you and then manage
the program.
Step 2: Build Your Opt In Prospect List
As you build your website traffic, you'll want to capture
as many of your website visitors into a opt-in prospect
list as you can, so that you can market to them by email.
We'll help you create a compelling offer and we'll
set up an online database for you so that all those
people that sign up on your website will be captured
automatically. You won't have any data entry work to
do.
Step 3: Reach Out by Email
Put that prospect list to work!
Reach out to your list by email with regular communications
in the form of an email newsletter, specials and promotions,
or whatever is appropriate for your business. Convert
those prospect to customers and use email to build customer
loyalty - repeat business!
We'll manage your email marketing efforts for you -
from concept to design to execution, and report on the
results. You'll love the results.
Traffic Building
Search Engine Marketing
Also known as "organic search" and "natural
search", this is the strategy that gets you to
the top of the traditional search engine results on
Yahoo!, Google, and other search engines. When someone
is looking for a company like yours and products or
services like yours, this is the first place they look.
Be careful how you buy search engine marketing services.
There are some really bad deals available out there!
Pay Per Click Advertising
Pay Per Click may be the least understood way to drive
traffic to your website. When it is used correctly,
it can deliver qualified buyers to your site and generate
an extraordinary return on investment. And you control
the budget and results.
We'll design and manage your pay per click campaign
for you.
Portal Advertising
Portal sites are primary information resource sites
for your buyers and prospects. There are probably good
portal sites in your industry that you should consider
advertising on. They can deliver a steady stream of
prospects and buyers to your site for a reasonable price.
Let's find the portal sites that work for you and use
them to generate qualified traffic to your site.
Viral Marketing
Viral marketing is pretty simple...and prety effective.
Simply encourage everyone that visits your site to spread
the word. Simple buttons on your site like "send
this page to a friend", "bookmark this page"
and "print this page" are a good start.
Email Marketing
Opt in email marketing is still the most effective
way to build traffic to your website and generate revenue
online. It is personal, measurable, and effective. Recent
developments in the email industry make it a little
trickier to manage, however, and that's where we come
in.
Use us to keep you in line with the CAN SPAM laws,
create campaigns that will work, execute them, and measure
the results.
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