Database
Marketing
The Most Successful
Marketers in the World Have Marketing Databases
A marketing database is a central repository for all
of a company's marketing data - customers, prospects,
purchases, etc.
A marketing database allows you to target offers to
segments of your audience, which raises response rates
and lowers costs. You can treat your customers more
like individuals, which they appreciate.
A marketing database makes it easy to
test offers and measure results. You can test different
versions of an offer to discover what works best, then
roll it out.
The bottom line
is that a marketing database can make you more
effective. It can generate more revenue for less cost
than what you are doing now. To learn more about how
a marketing database might help you, contact us for
a free consultation and evaluation.
Call us at 928-282-1396, or email olin@northstardm.com.
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Start
Building Your Marketing Database NOW...
1. Modify all the forms
(like "Contact Us") on your website so they
feed data directly into a database. (Add an 'opt-in'
checkbox first.)
2. Add a contest to your
home page - give something away for free. Gather email
addresses from those who sign up. Include an explicit
opt-in choice.
3. If you have a shopping
cart, collect the data from the shopping cart into a
database. (Most shopping carts are NOT databases!)
4. Collect email addresses
when you do business offline. Arrange to extract data
from those systems into your database.
If you take these
steps you have established the foundation of a data
based outbound marketing capability.
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