Database Marketing

The Most Successful Marketers in the World
Have Marketing Databases

A marketing database is a central repository for all of a company's marketing data - customers, prospects, purchases, etc.

A marketing database allows you to target offers to segments of your audience, which raises response rates and lowers costs. You can treat your customers more like individuals, which they appreciate.

A marketing database makes it easy to test offers and measure results. You can test different versions of an offer to discover what works best, then roll it out.

The bottom line is that a marketing database can make you more effective. It can generate more revenue for less cost than what you are doing now. To learn more about how a marketing database might help you, contact us for a free consultation and evaluation. Call us at 928.282.1396, or email olin@northstardm.com.

Start Building Your Marketing Database NOW...

1. Modify all the forms (like "Contact Us") on your website so they feed data directly into a database. (Add an 'opt-in' checkbox first.)

2. Add a contest to your home page - give something away for free. Gather email addresses from those who sign up. Include an explicit opt-in choice.

3. If you have a shopping cart, collect the data from the shopping cart into a database. (Most shopping carts are NOT databases!)

4. Collect email addresses when you do business offline. Arrange to extract data from those systems into your database.

If you take these steps you have established the foundation of a data based outbound marketing capability.